The core is about efficiency and predictability.

You have amazing competencies that allow you to leverage the markets you play in and the existing products and services you deliver to imagine what the next version should look like.

The edge is about learning and taking risks.

Like deciding that even though your competency is search and marketing, you’re going to engineer balloons that will go into the stratosphere and provide high-speed internet to remote communities. The challenge is that you probably can’t do it with the same people that keep the lights on.

So how can you create space for stable growth and disruptive invention?