It’s not uncommon for organizations to build a ten- or twenty-year plan. But what if planning is more expensive than experimentation?

It’s true that you need a plan for board buy-in or teamwork efficiency. But that shouldn’t be the only option.

Like the marshmallow challenge – a design-thinking exercise about building experimental structures using unconventional materials – sometimes it’s more effective to take quick action, instead of limiting your opportunities with a plan.

How do you run an experiment when the stakes are so high?